This translation has been automatically generated and has not been verified for accuracy.

One of the characteristics of our times is the transformation of the public space due to the change in the paradigm of social communication. The analog model, based on unidirectional, vertical and solid communication that dominated the 20th century, was blown apart by the irruption of the Internet. The new digital paradigm is based on multidirectional (user-to-user), horizontal communication; in Bauman’s words, liquid communication.

In practical terms, this transformation of the public space means that the press no longer sets the political and social agenda. To the extent that newspapers have lost control of news distribution in favor of social networks, the public agenda is at the mercy of other anonymous or unknown issuers.